Reno Heine

VP of Home Services


As VP of Home Services, Reno Heine brings a wealth of experience and a proven track record of success to his role. He is currently responsible for growing the vendor services of Better Homes and Gardens Real Estate Paracle, including mortgage, title, and insurance. With a focus on providing concierge-level service through the best home services in the Carolinas. 

Prior to his current role, Reno served as CEO and Co-founder of LemonBrew Technologies, an innovative, full-service platform consisting of four divisions: LemonBrew Real Estate, LemonBrew Lending, LemonBrew Abstract, and LemonBrew Insurance. In this role, Reno was responsible for overseeing the company's growth and success, culminating in his sale in January 2022.

Reno's success as CEO of LemonBrew followed a highly successful career in the mortgage industry. As Vice President of Business Development at Quicken Loans, Reno oversaw all East Coast wholesale sales. Prior to that, he served as Executive Vice President at RMCi Financial, where he facilitated the acquisition of two mortgage brokerages, the conversion of those brokerages to mortgage bankers, while achieving significant sales growth and operational efficiencies, ultimately leading to the resale of the companies within one year. Reno also served as Executive Vice President at Ameritrust, where he raised profitability and revenue, lowered fixed costs, and restructured the company's process flow during one of the toughest years in the mortgage industry.

Throughout his career, Reno has demonstrated a passion for driving growth and success through strategic planning, training, and managing sales processes. He has overseen the successful merger of multiple companies and achieved significant revenue growth through the development and execution of innovative sales and marketing strategies. With his wealth of experience and dedication to success, Reno is a highly valued asset to Better Homes and Gardens Real Estate Paracle and our advisors.